Winter NAMM, 2008 - Anaheim, CA - Show Report

[01.20.08] This year's Winter NAMM show has been an exciting and busy one for Breedlove. Here are some sights from the Breedlove Exhibit.

Thursday January 17th, 2008
 


Let's get right to the new stuff! Above, from left to right are a Breedlove Mark I Custom, followed by the very first Breedlove Mark II Synergy, and two Mark IVs. The Mark II Synergy is a chambered double cutaway electric with dual humbuckers and an onboard Symergy/RMC Hexaphonic pickup system. The Mark IV is a solid body electric with a single cutaway. Both the II and IV feature ergonomic body shapes and a lightweight, balanced design.



Four Revival Series instruments. On the left, a Revival D Custom with a back of Brazilian Rosewood. The new Revival D Cutaway is next , followed by another Revival D and the Breedlove Revival Tenor.



Throughout each day of the show, Breedlove Artists and Clinicians perform short sets for show attendees. Here, Ed Gerhard plays his Gerhard Signature model, and causes a traffic flow problem in the adjacent aisle.



Ed, again with his Signature model. To the left is Ed's Breedlove lap steel.



Chris Hillman stopped by to see us on the first day of the show. We built a Chris Hillman Limited Edition Revival Dreadnought for Chris back in 2006, and he also plays a Breedlove FF mandolin. On the left is Breedlove President, Peter Newport.



Here's Ben Lacey playing the Mark I. Ben has an amazing style, playing wonderfully colorful versions of songs such as FM (Steely Dan) and Isn't She Lovely (Stevie Wonder), somehow keeping both a popping bass line, melody and chords going all at the same time. As he was playing on one corner of the booth, Jay Roberts was playing on the other corner... soloing along at a distance of 20 feet. We asked them if they'd like to move a little closer together, to the delight of the growing crowd.



Ben Lacey and Jay Roberts duet on Mark Series electrics.



Breedlove Artist & Clinician Richard Gilewitz plays his new Breedlove Atlas Series Signature Edition 12-string.



The headstock of the Revival 000 Jeff Tweedy Limited Edition.



Headstock of a highly customized Breedlove CM



At the conclusion of the first day, Breedlove held a press conference in the NAMM press room. We announced the full release of the Mark II and IV, as well as the new Pro Series D25/SR. We also announced something else - the new Breedlove Adopt-A-Forest Program. Stay tuned for exciting news about this development.